Annabelle Santos, CEO / Founder 

I am an entrepreneur, a mother, a wife, a mentor, and a friend.  When you look at me you may see a confident, strong woman, but I wasn’t always this way.  I was quiet, unsure and insecure.  I was the first member of my family to be born in America.  My mother worked 3 jobs trying to provide for our family.  My father was a blue collar worker all his life, making less than today’s minimum wage. When he wasn’t working, he was driving my mother from job to job, waiting in the car until her work was done.  I knew from a young age that I had to achieve something significant in my life.  I believed that I could do whatever I set my mind to.  I wanted to make the world a better place.

I began developing Spadét products using the very best ingredients, to cleanse, nourish and protect my daughter’s skin since 2008, because she suffered from extreme eczema. For 2 years, I was unable to find a solution to relieve her pain using conventional products.   With my background in biochemistry and natural remedies, I researched, experimented and designed products that completely resolved her dry, irritated and itchy skin.  Through the years, I continued to tackle other skin and hair concerns my family faced, including premature signs of aging, thinning hair,  acne and dry skin. Through the years, I’ve created a full line of products for the whole family. Today, one of my greatest joys is seeing and hearing that the results of my work are bringing great comfort and confidence to my family and customers. Spadét is committed to using pure, all natural ingredients that are safe for even the most sensitive skin. Our products are very effective because they are made with nourishing, non-toxic all natural ingredients that are good for the skin.  They contain healthy antioxidants and botanicals that penetrate the skin to improve the way it looks and feels.  We test only on our most beloved friends and do not use any chemicals that may be potentially dangerous to the safety of our customers. 


It takes 396 days total to produce our proprietary ingredients- saponified olive oil and olive glycerin.  365 days for the olives to grow, 1 entire day to harvest and press the olives into oil, and 30 days to saponify the oil into soap and glycerin. We have a 19th century cold-process (no heat) that retains the vitamins, antioxidants and antibacterial properties of olive oil to make the purest, safest and most nourishing soaps, moisturizers and shampoos for the skin, body and hair. Because our products are pure and hypoallergenic, they are gentle and safe for all ages,  and recommended for people who suffer from skin sensitivities. Every ingredient we use offers beneficial properties to prevent and relieve common skin concerns such as dry skin, flaking skin, blemished skin, premature signs of aging, and thinning hair.


By fostering a community that appreciates the world’s natural resources, celebrates wellness and encourages personal and professional growth, we can create a better future for our children and the earth.  I am proud to be working with NYC Administration for Children’s Services to provide products for the children at the Children’s Center as incentives for good behavior.  I am also on the advisory board of WEALF, Women Entrepreneur Action Loan Fund as a mentor to other women entrepreneurs as they try to create a sustainable small business.  Lastly, I offer workshops for those who want to dig a little deeper with DIY classes to make all natural products that can be customized to address their own skin concerns and/or interested in pursuing their own skincare line.

My goal as an entrepreneur is to help those who are suffering, to bring comfort to others through my work, and inspire women to persevere.